Mountain Bike Sales Kit, Interbike, Vegas

Put together this co-op advertising kit for the Garbanzo Bike & Bean store for the Interbike Expo in Vegas.

Edgewater Development Sells Last Unit

After a strategic 2-month marketing blitz this summer, Edgewater is now completely sold. The last 9 townhomes moved quickly after we re-envisioned the marketing strategy and executed photo shoots that captured new themes such as green space, family, community and active lifestyles. I art directed the shoots with local photographers Dave Humphreys and Dave Thomson and developed a series of new ad concepts to run in lower mainland and local newspapers. In my client’s words this week: “I am confident our new Edgewater advertising is responsible for the rash of sales we have had.”

Crankworx Whistler print project

Spent the day in Vancouver researching options for printing this postcard for Whistler’s Crankworx Mountain Bike Festival. These will be distributed at the Mountain Bike Industry Show in Vegas next weekend. Turnaound for printing is tight, but I’m trying to find a supplier for metallic ink and die cutting and still get it printed and delivered within a week. Also cruised some art shops and books stores. Found a funky, one-of-a-kind presentation folder for a Whistler Blackcomb sales piece.

Crumpit Woods Billboard

September 9-10. Completed a photo shoot with photographer Dave Humphreys for Crumpit Woods in Squamish, BC. The weather was dismal, but Dave always amazes me with his ability to pull off vibrant colours and interesting perspectives in less than ideal conditions. This new development is planned for the Valleycliffe subdivision, a hotbed of mountain biking trails and culture. Adjacency to trails and nature make these lots special and highly sought after. We are in early marketing stages to build awareness.