Crankworx 07 begins

March 23, 2007

Hang on to your shorts mtb fans, Crankworx 2007 is fueling for lift off. This year’s creative is sheer gorgessity, thanks to a serendipitous collaboration with Whistler artist, Dan Poisson. The first ad debuts in the May 2007 issue of Decline magazine … it would be a shame to ruin the surprise so for now just keep tabs on www.crankworx.com … the new site launches April 1.

More Tees

March 16, 2007

Whistler Mountain Bike Park, Whistler BC graphic designer Brand Central Susan Butler Squamish Whistler BC

Continuing with the concept of playing off trail names in the Whistler MTB Park, here’s an idea for the run called “Devils Club”.

The past month has been spent on major foundation work… concept development, research, proposals, estimates, quotes… and last but not least… creative resuscitation through gallery visits & skiing. Productive, but not much eye candy to show. That’s all about to change in the next 6 weeks with lots of cool new clients and projects coming online. Here’s one of 6 t-shirt concepts I’m working on for the Whistler Mountain Bike Park.

whistler mountain bike park, susan butler brand central whistler squamish graphic designer