Another successful BC Achievement Award presentation, congratulations to Noah Richler, recipient of the 3rd annual award for This is My Country, What’s Yours? A Literary Atlas of Canada. The award was presented by Premier Gordon Campbell and Keith Mitchell in Vancouver, April 19th. It’s a real pleasure to work with this client.

BC Achievement Award for Canadian Non-Fiction, Noah Richler, Susan Butler Brand central design, Squamish Whistler BC

BC Achievement Award for Canadian Non-Fiction, Noah Richler, Susan Butler Brand central design, Squamish Whistler BC

I attended a storytelling event last night in Whistler and, while absolutely brilliant, I felt most presenters would have benefited greatly from liberal doses of self-editing. After all, to revise and distill … and distill again … is probably what separates brilliance from genius. With this philosophy in mind, I’m trying hard not to over-design this article for Xpat magazine. The photos are so powerful and so haunting, the last thing I want is to take away from their impact with useless graphic elements and embellishments. Yet… how can I bring out the beauty even more? Someone wise once said to me: “simplicity is elegance,” and that is why I’ve desaturated the colour from all the photographs. To me, this project just doesn’t need the added distraction of colour.

Afghanistan amputees, Xpat magazine, taiwan, Susan butler brand central design squamish whistler graphic design

A spankin’ new brand for Hilton Whistler’s fine dining restaurant. The concept reinforces the exceptional food and service promise that is the Hilton hallmark, and adds a modern flair with cool fonts and colour schemes. The restaurant’s interior images were not strong, so we opted instead to focus on food photography which worked out quite well. The client is thrilled.

hilton whistler branding susan butler brand central squamish whistler graphic design

Working on an article for the new issue of Xpat on amputees in Afghanistan. Beautifully written and hauntingly photographed. It’s an honor to be selected as the designer for this one. Stay tuned for layouts.

Xpat magazine, Susan Butler brand central design graphic design whistler squamish bc afghanistan

H.O.T. stuff for the June issue of Decline mag.

Kokanee Crankworx Mountain Bike Festival, Whistler BC, Whistler mountain biking, Susan Butler brand central design

Dirt, meet insanity. Insanity, meet dirt…. This is Kokanee Crankworx 2007. With the exceptional talents of the best in the mtb industry… Mitchell Scott, copywriter… Blake Jorgenson, photographer… Jim Budge, videographer… Gordon Quan, web developer… Crankworx 2007 officially goes online at midnight. This indeed is a site for sore eyes – dontcha dare miss it!

Kokanee Crankworx website goes live