brandcentralblog

Golf BC logo

brandcentral — Fri, 29 Feb 2008 05:37:13 +0000

Logo and identity development for Cypress Place, a new exclusive neighborhood on the 5th Fairway of Nicklaus North golf course in Whistler, BC.

Xpat Magazine, Taiwan

brandcentral — Fri, 29 Feb 2008 05:35:45 +0000

Only in Taiwan! Feature spread for an article called “Heaven & Hell” about an animatronic attraction wherein visitors are treated to robotic depictions of what horrors await the sinner in the afterlife – complete with an animated devil driving a steamroller over mutilated sinners’ bodies. Fun for the whole family!

Non-fiction winner

brandcentral — Fri, 29 Feb 2008 05:08:30 +0000

Announcement ads in Globe & Mail and Vancouver Sun for the 4th Annual BC Award for Canadian Non-Fiction, a $40,000 literary prize. I’ve been working with this client since the award was introduced and it’s such a pleasure to see the program evolving over the years.

Poster for Thompson Rivers University

brandcentral — Thu, 28 Feb 2008 21:14:36 +0000

Thompson Rivers University in Kamloops, BC approached me to develop marketing materials to solicit international students to their programs. A series of large-format banners were also produced, as well as advertising to be placed in publications in Singapore, Thailand, Africa and Indonesia.

The Music Box fundraiser

brandcentral — Thu, 28 Feb 2008 20:21:27 +0000

Pro bono logo & collateral development for a local music event supporting Women’s Shelters in BC. More information at: http://www.facebook.com/event.php?eid=29469920719

Garibaldi Lift Co. Menus

brandcentral — Sun, 04 Nov 2007 20:39:11 +0000

New artwork was created for menus at the Garibaldi Lift Co, Whistler’s favourite apres ski bar. Hands down, the GLC offers the best food, atmosphere and entertainment in Whistler. Having spent a fair chunk of time polishing the bar at the GLC with my shirt sleeves over the years, I was pleased to be involved in this project. The graphic theme I created captures the retro-ski cool of the GLC, while also giving a nod to their stellar reputation for booking the hottest up & coming musical acts on the West Coast.

Heart of Darkness t-shirt designs

brandcentral — Fri, 18 May 2007 00:14:34 +0000

Fresh new designs for the Heart of Darkness trail in Whistler’s Mountain Bike Park. A name like Heart of Darkness provokes endless fodder for the creative mind. Here are just two: Option 1 depicts ravens in a dying tree waiting to peck at a black heart. Concept 2 has bats flying out of a bleeding heart in the dead of night. The client loved both.

Kadenwood Whistler facelift

brandcentral — Fri, 18 May 2007 00:08:06 +0000

Whistler’s prestigious Kadenwood development gets a new look for summer. The objective with the new ad design is to focus on the unique views and natural surroundings of this exclusive neighborhood.

BC Award for Canadian Non-Fiction

brandcentral — Tue, 24 Apr 2007 18:52:12 +0000

Another successful BC Achievement Award presentation, congratulations to Noah Richler, recipient of the 3rd annual award for This is My Country, What’s Yours? A Literary Atlas of Canada. The award was presented by Premier Gordon Campbell and Keith Mitchell in Vancouver, April 19th. It’s a real pleasure to work with this client.

Afghanistan amputees editorial v.1

brandcentral — Tue, 17 Apr 2007 06:38:00 +0000

I attended a storytelling event last night in Whistler and, while absolutely brilliant, I felt most presenters would have benefited greatly from liberal doses of self-editing. After all, to revise and distill … and distill again … is probably what separates brilliance from genius. With this philosophy in mind, I’m trying hard not to over-design this article for Xpat magazine. The photos are so powerful and so haunting, the last thing I want is to take away from their impact with useless graphic elements and embellishments. Yet… how can I bring out the beauty even more? Someone wise once said to me: “simplicity is elegance,” and that is why I’ve desaturated the colour from all the photographs. To me, this project just doesn’t need the added distraction of colour.